[PepsiCo v Parle] Delhi High Court refuses to restrain Parle from using ‘For The Bold’ campaign as a label on its ‘B Fizz’ bottle
“The least conspicuous part of Parle’s label is, in fact, the “For the Bold!” tagline, featuring towards the lower edge of the label. It is only a customer who is particularly searching for the tagline who, therefore, would notice it.”